Apps
Customer-facing apps and internal tools for iOS, Android and the web. From sketch to published app, maintenance included.
27 years in sales and marketing
Apps, websites, databases, marketing and AI.
Built by the same person.
Since 1999 I have been lucky to work in sales and marketing, four of those years as a co-owner and most recently on a management team. Most of what I know I have learned from customers and colleagues. Today I build the technical side myself, with AI. Click what you need and you will see right away what is included.
These are starting points, most things can be combined. The price follows the scope, and you get a figure after our first call, usually the same day.
What I do
Six things I build. On their own if you like, but they're at their best when they're connected from the start.
Websites
Fast, findable sites you can update yourself. Company sites, e-commerce and landing pages with measurement built in from the start.
Databases
The structure under the surface. Data models, migration and integrations that get your existing systems talking to each other.
Marketing
Tracking, ads, SEO and content — reported against purchases and sign-ups rather than against clicks.
AI implementation
AI that does real work inside the business, connected to your systems and your data — not a chat window off to the side.
AI training
Workshops and material that teach your team to use AI themselves, built around your actual work instead of generic demos.
HOW I WORK
Listen, choose, build, measure.
The same method every time, whether it's a site, an app or an AI pilot.
Listen
I start with you: in customer service, on the shop floor, in the numbers. Only when I understand where the business is losing do I know what's worth building.
Choose
One worked example per idea. We pick what moves the most for the least, and let the rest wait.
Build
I build it myself, in your systems and on your data. The first version is testable within weeks, not months.
Measure
We measure against purchases and enquiries, not clicks. What works gets more, what doesn't gets switched off.
And all the way, you talk to the one who builds. No agency, no project manager in between.
About me
Anders Albrektsson
Founder, Albrektsson Innovations AB
Sales and marketing have been my trade for over twenty years: as a salesperson, as head of marketing and communications on a management team, and for eight years at a company I was lucky to help run, four of them as co-owner. Most of what I know I have learned along the way, from customers, colleagues and my own mistakes.
Across those years Along the way I got to take part in several digitalisation projects. I built websites and rebuilt internal digital processes — everything from case handling to e-signing — so the work got easier for the people who actually had to use the systems, not just tidier on paper.
So I know what it is like to be the person who has to make the site, the campaign and the system produce business afterwards. That is why I build the technical side myself: the app, the site and the database are made with the ads and the sales process in mind from day one, instead of being wired together later.
Today I build with AI every day — apps, sites and automations — and I also take on assignments as a business development consultant, helping companies grow the business with AI built in.
I live in Staffanstorp, fifteen minutes from Malmö. I build AI solutions every day and I'm open to the right role, as an employed marketing manager or digital business developer, or as a business development consultant, in Skåne or remotely. Download my CV (PDF, in Swedish).
I know what it's like to be the one who has to make the site, the campaign and the system deliver business afterwards.
Anders
- Background
- Sales, marketing and digitalisation since 1999
- Latest role
- Head of marketing and communications, management team
- Development
- iOS, Android and web development
- AI
- Claude and Claude Code, language models in production, agents and automation
- Digitalisation
- Websites, case handling, e-signing, internal processes
- Marketing
- Google Ads, Meta Ads, SEO, WordPress, Pipedrive, Mailchimp
- Education
- Design, audio engineering and leadership
Selected work
A selection of what I've built, for clients and for myself. Point at a panel and it opens.
RepCount
01
RepCount
Training app for iOS and Android that sees and counts every rep with the camera and builds weekly meal plans with AI — plus four sites around it: the product site and sub-sites for businesses, personal trainers and creators, with a working program builder and earnings calculator.
Outcome: in the App Store and Google Play since May 2026, with a B2B track for corporate health in use.
Visit the site →
Lagom
02
Lagom
Potluck web app in Swedish and English. The host shares one link and everyone sees what is missing and what is covered — with 26 party templates from different countries and holidays, sign-in and a newsletter.
Outcome: live in Swedish and English since October 2026, with a guest list and newsletter via Brevo.
Visit the site →
Johan Skantze
03
Johan Skantze
Portfolio for film producer and creative Johan Skantze in Helsingborg. Fifteen films with category filters, a stills gallery with client filters and lightbox, a scrolling client logo strip and a downloadable CV.
Outcome: live since September 2026, used as a portfolio towards new clients.
Visit the site →
Dysterkvist
04
Dysterkvist
Site for the dystopop band Dysterkvist from north-west Skåne. The band name fills with imagery as you scroll, with a Spotify player, live film, gallery and gig dates — one technique for desktop and a lighter one for mobile.
Outcome: live, and the basis for the band's booking push to 78 venues.
Visit the site →
Cleaniskt Städ
05
Cleaniskt Städ
Website for a cleaning company in Oxie and Malmö: twelve services split into home and business, a price calculator with the Swedish RUT deduction and a quote request flow.
Visit the site →
Common questions
What I am most often asked before a project starts.
What does a website cost?
It depends on the scope, and on how we work. With a monthly plan where I also run your marketing, the site is included with no setup fee, three months to start and then rolling with one month's notice. If you cancel, you keep the site. If you'd rather own the site outright, we do it as a one-off project. Tell me what you need and you'll get a figure after our first call, usually the same day.
What does an app cost?
It depends on what the app has to do. A web app running in the browser is the fastest and cheapest to launch, while an App Store and Google Play release with sign-in and payments is a bigger build. Tell me what you want and you get a fixed price or a clear estimate before we start — asking costs nothing.
Can I update the website myself?
Yes. The sites I build come with a content system where you change text, images and pages without touching the code. If you would rather I handled updates, that is included in the monthly plans.
Do you build for both iPhone and Android?
Yes, both platforms. It is often sensible to start with one and add the other once the app has found its users. Sometimes a web app is the better answer — it skips the app stores entirely and works on every device straight away.
Do you only work in Skåne?
I am based in Staffanstorp and am happy to meet clients in Malmö, Lund and the rest of Skåne. But all the work can be done remotely, so where you are does not decide whether we can work together.
What does AI implementation actually involve?
We start by mapping your workflows and pointing out where AI genuinely saves time — and, just as importantly, where it does not. Then we automate one flow at a time and measure against how long the work used to take. The point is that the AI reaches your own systems and your data, rather than becoming another chat window off to the side.
Can I hire you as a business development consultant?
Yes. Besides fixed-price builds I take on assignments as a business development consultant: workshops, AI audits, pilots in your systems and training for your staff — as fixed-price projects or ongoing at an hourly rate, directly or through a consultancy broker. Everything is collected on the Digital business development page.
Tell me what you want to build.
Write a few lines about what you need and I will come back with an honest estimate of cost and timeline. Asking costs nothing.
Anders Albrektsson
I am the one who replies.
- Phone
- +46 734 107 107
- Location
- Staffanstorp, Sweden
- Company reg. no.
- 559573-9003
© 2026 Albrektsson Innovations AB
Business development
Built by Anders Albrektsson together with Claude.