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AI consultant · 27 years in sales and marketing

Less AI talk.
More AI that does the work.

From the management team to a working solution.

I have worked in sales and marketing for 27 years, eight of them as co-owner and most recently on a management team. Today I help companies see where AI makes a difference to the business, build the solution inside their own systems and teach the team to use it.

30 minutes, free of charge. You talk directly to me.

Anders Albrektsson
Anders AlbrektssonAI consultant and founder
From my work log
  1. AndersFetch every active company in the municipality and review their websites

    3,850 companies mapped · 126 sites reviewed

  2. AndersBuild a website for each company, in their own colours

    46 websites built by parallel AI agents

  3. AndersGive RepCount AI-generated weekly meal plans

    Claude in production: one model plans, a faster one writes the recipes

  4. AndersWrite offer pages for everyone who replied

    32 pages generated from one data file and published

  • 27 yearsin sales, marketing and management, since 1999
  • 8 yearsas co-owner and head of sales and marketing
  • 46websites built by parallel AI agents
  • 3,850companies mapped and analysed automatically

Why so many are waiting

35%

of Swedish companies with ten or more employees used AI in 2025.

74.7%

of companies that considered AI but held back cited a lack of skills as the reason.

41.7%

of companies using AI use it in marketing and sales — my home turf.

Source: Statistics Sweden (SCB), ICT usage in enterprises 2025.

It is not the technology that is missing. It is someone who shows how it applies to your business.

Where AI pays off for you

Eight areas where I see the biggest effect in small and medium-sized companies. Where I have already built it, it says where.

  1. 01

    Sales and prospecting

    Lists of the right companies, a review of their situation, personal outreach and follow-up with a do-not-contact list — automated, but with a person approving.

    Done inThe sales machine

  2. 02

    AI features in your product

    Language models built into apps and services, with the right model for each task and costs under control.

    Done inRepCount

  3. 03

    Internal tools in days

    Prototypes, calculators and small systems that would otherwise sit in a long IT queue. Testable the same week.

    Done inLagom, 46 websites

  4. 04

    Content and marketing

    Text, images, video and publishing in one chain — in your tone and by your rules, not generic AI copy.

    Done inRepCount, Lagom

  5. 05

    Agents that work on a schedule

    An agent that gathers the state of things every morning, monitors and reports — so the team starts the day with decisions instead of searching.

    Done inRepCount's morning report

  6. 06

    Data in order

    Product catalogues, price lists and documents turned into structured data you can search, filter and build on.

    Done inA bakery's range, 305 products

  7. 07

    Connections between systems

    AI that reaches your real tools — CRM, email, database, web — through APIs and MCP, instead of a chat window on the side.

    Done inNetlify, Firebase, Brevo, Stripe

  8. 08

    Customer service and internal knowledge

    Assistants that answer from your own documents and know when to hand over to a human.

Five ways to start

Fixed formats with clear deliverables. Most of it can be combined — most people start with a workshop or a review.

01Half or full day, on site or online

AI workshop for management and teams

  • What AI can and cannot do, shown on your own tasks
  • You leave with 3–5 prioritised use cases
  • A draft AI policy for the company
from SEK 15,000
02Two weeks, fixed price

AI review

  • Interviews and mapping of your workflows and your data
  • A prioritised list of where AI saves the most time — and where it does not pay off
  • A plan for the first three steps, with measurable goals
from SEK 25,000
03A working solution in your systems, fixed price

AI pilot in four weeks

  • One agent, automation or knowledge assistant built and running
  • Measured against how long the work took before
  • You own the code, the data and the documentation
from SEK 60,000
04Training by role under the EU AI Act, Article 4

AI literacy for staff

  • Exercises in Copilot, ChatGPT or Claude — on your own material
  • Guidelines for what may and may not go into AI tools
  • Documentation of the training given
from SEK 12,000 per group
05Ongoing assignments, hourly

AI consultant on contract

  • I join your team as AI lead or developer
  • Directly or through consultancy brokers and framework agreements
  • Invoiced through Albrektsson Innovations AB
from SEK 1,150/hour

All prices exclude VAT. The first call is always free and without obligation.

How I work with Claude

Me and
Claude

I am open about how I work: I build with Claude, an AI model from Anthropic, every day. It means things that used to take months take days. But the judgement is mine — and so is the result.

I bring

  • An understanding of your business
  • What to build and why
  • Quality, security and accountability
  • The contact with you

The AI brings

  • Speed
  • Research and first drafts
  • Code, text and images at volume
  • Testing more ideas than one person has time for

You get

  • Solutions in days instead of months
  • Documentation you can build on
  • A team that can do more on its own

This page was built the same way I build for you.

I build mostly with Claude and Claude Code, but recommend whatever fits your environment — if you already have Microsoft 365 Copilot or ChatGPT, we start there.

How it works

  1. Call

    30 minutes. We talk about where it hurts and whether AI is the right answer at all.

  2. Review

    I map the workflows and you get a prioritised list with estimated time savings.

  3. Pilot

    We build what gives the most and measure it against how things were before.

  4. Train and scale

    The team learns to use and maintain it, and we take on the next workflow.

Built and running

Real, published projects — apps, web services and automation running today.

The RepCount app: three screens showing how to place the phone, how repetitions are counted and today's targets 01RepCount Fitness app in the App Store and Google Play that counts repetitions with the camera. Weekly meal plans are generated by Claude: one model plans, a faster one writes the recipes, and responses are cached to keep costs down. Plus business, coach and creator portals. AppAI in productionComputer vision repcount.life → Lagom's home page: potluck parties where everything adds up, with reviews from testers 02Lagom Web app for potluck parties in Swedish and English. The host shares a link and everyone sees what is missing and what is covered. 26 party templates, sign-in, newsletters via Brevo and its own database with security rules. Web appDatabaseOwn product lagomparty.com →
The sales machine: 3,850 companies mapped, 126 sites reviewed, 46 websites built, 32 offer pages published 01 3,850 companies mapped 02 126 sites reviewed 03 46 sites built 04 32 offer pages do-not-contact list · outreach · own visitor counter
03The sales machine An automated sales system: scripts that map companies and review their websites, AI agents that build one website per company, generated offer pages, outreach with a do-not-contact list and my own cookie-free visitor counter. AgentsAutomationData Sales and automation

More client projects on the home page →

About me

Anders Albrektsson

AI consultant and founder, Albrektsson Innovations AB. Former head of marketing and communications, and co-owner.

I have worked in sales and marketing since 1999 — as a salesperson, as co-owner and head of sales and marketing for eight years, and most recently as head of marketing and communications on a management team. There I drove several digital improvements, from case management to e-signing.

Today I combine that experience with AI. I help leaders and teams see where AI makes a difference to sales, marketing and operations — and I build the solutions myself. It is an unusual combination: I know what it is like to sit on the management team and need results, and I can build what delivers them.

I take assignments on site in Skåne and remotely across Sweden, directly or through consultancy brokers.

Background
Sales, marketing and management since 1999
Management
Head of marketing and communications on a management team; co-owner for eight years
Builds with
Claude, Claude Code, Firebase, Netlify, Brevo, Stripe
Platforms
iOS, Android and web
Languages
Swedish, Norwegian and English
Based in
Staffanstorp, fifteen minutes from Malmö and Lund

Questions

What I am most often asked before an AI assignment starts.

Can we hire you by the hour or through a consultancy broker?

Yes. I invoice through Albrektsson Innovations AB and take assignments both directly and through consultancy brokers or framework agreements.

What does the EU AI Act require of us?

Since 2 February 2025, Article 4 on AI literacy applies: companies that use AI systems must take measures to ensure their staff have sufficient knowledge of AI for what they use it for. That includes everyday tools such as ChatGPT and Copilot. No certificate is required, but it is wise to document what training has been given. Since August 2026, chatbots must also tell people they are AI. The training gives you that documentation.

Is our data safe?

We choose the business versions of the tools, where your data is not used to train the models, and decide together what may and may not be entered. Sensitive information is handled under the GDPR and stays in systems you have approved. What I build, you own — code, data and documentation.

Which AI tools do you use?

I build mostly with Claude from Anthropic, but I am not tied to one tool. If you already have Microsoft 365 Copilot, ChatGPT or Gemini, we start from what you have.

Do we need an IT department?

No. Most of the companies I work with do not have one. I build so that the solutions can be maintained without a developer, and document what has been done.

Is there funding available?

Often. Region Skåne's business development vouchers for digitalisation can part-finance purchased consultancy services, and Almi offers loans and advice for development projects. You are the one who applies, but I am happy to help with the paperwork. Check the terms with Region Skåne or Almi before counting on the funding.

How quickly can we get started?

Often within a couple of weeks. The first call can happen this week.

Where would AI save the most time for you?

Write a few lines about your business and what takes time, and I will suggest how we could start. The first call is free.

Usually answered the same working day.
Anders Albrektsson
Anders Albrektsson I am the one who replies.
Location
Staffanstorp, Sweden
Company reg. no.
559573-9003
© 2026 Albrektsson Innovations AB AI consulting · Apps · Websites · Marketing Built by Anders Albrektsson together with Claude.